popularise

Verb
  1. Cater to popular taste to make popular and present to the general public;
    Bring into general or common use (synset 200972247)
    "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"
  2. Make understandable to the general public (synset 200579585)
    "Carl Sagan popularized cosmology in his books"

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