meme

Noun
  1. A cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation) (synset 105994011)
    "memes are the cultural counterpart of genes"
    referred to in: biological science, biology - the science that studies living organisms
    is a type of: acculturation, culture - all the knowledge and values shared by a society

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