hype

Noun
  1. Blatant or sensational promotion (synset 107263175)
    is a type of: packaging, promo, promotion, promotional material, publicity - a message issued in behalf of some product or cause or idea or person or institution
    same as: ballyhoo, hoopla, plug
Verb
  1. Publicize in an exaggerated and often misleading manner (synset 200956940)
    is a type of: air, bare, publicise, publicize - make public

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