advertising

1. A public promotion of some product or service (synset 107263469)
   is a type of: packaging, promo, promotion, promotional material, publicity - a message issued in behalf of some product or cause or idea or person or institution
   subtypes:

   • direct mail - advertising sent directly to prospective customers via the mail
   • preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
   • advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
   • mailer - an advertisement that is sent by mail
   • newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper
   • commercial, commercial message - a commercially sponsored ad on radio or television
   • bill, broadsheet, broadside, circular, flier, flyer, handbill, throwaway - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution
   • teaser - an advertisement that offers something free in order to arouse customers' interest
   • top billing - the advertisement of a star's name at the top of a theatrical poster
   same as: ad, advert, advertisement, advertizement, advertizing
2. The business of drawing public attention to goods and services (synset 101103234)
   is a type of: business, business enterprise, commercial enterprise - the activity of providing goods and services involving financial and commercial and industrial aspects
   subtypes:

   • hard sell - forceful and insistent advertising
   • soft sell - suggestive or persuasive advertising
   • circularisation, circularization - circulating printed notices as a means of advertising
   same as: publicizing

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