marketing research

Noun
  1. Research that gathers and analyzes information about the moving of good or services from producer to consumer (synset 100641431)
    is a type of: research - systematic investigation to establish facts
    subtypes:
    • market analysis - marketing research that yields information about the marketplace
    • product research - marketing research that yields information about desired characteristics of the product or service
    • consumer research - marketing research that yields information about the motives and needs of different classes of consumers
    same as: market research

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