gimmick

Noun
  1. A drawback or difficulty that is not readily evident (synset 105172200)
    "it sounds good but what's the catch?"
    is a type of: drawback - the quality of being a hindrance
    same as: catch
  2. Something unspecified whose name is either forgotten or not known (synset 103223248)
    "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
    is a type of: stuff - miscellaneous unspecified objects
    same as: doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget
  3. Any clever maneuver (synset 100172070)
    "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
    is a type of: maneuver, manoeuvre, tactical maneuver, tactical manoeuvre - a move made to gain a tactical end
    subtypes:
    • mnemonic - a device (such as a rhyme or acronym) used to aid recall
    • fast one, trick - a cunning or deceitful action or device
    same as: device, twist

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