beguiling

Adjective
  1. Highly attractive and able to arouse hope or desire (synset 302104760)
    "an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
    similar to: seductive - tending to entice into a desired action or state
    same as: alluring, enticing, tempting
  2. Misleading by means of pleasant or alluring methods (synset 301226470)
    "taken in by beguiling tales of overnight fortunes"
    similar to: dishonest, dishonorable - deceptive or fraudulent; disposed to cheat or defraud or deceive

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