value orientation

Noun
  1. The principles of right and wrong that are accepted by an individual or a social group (synset 105964886)
    "the Puritan ethic"; "a person with old-fashioned values"
    is a type of: principle - a rule or standard especially of good behavior
    subtypes: chartism - the principles of a body of 19th century English reformers who advocated better social and economic conditions for working people
    same as: ethic, moral principle, value-system

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