trademark

Noun
  1. A distinctive characteristic or attribute (synset 104739783)
  2. A formally registered symbol identifying the manufacturer or distributor of a product (synset 106864792)
Verb
  1. Mark with a brand or trademark (synset 201591797)
    "when this product is not branded it sells for a lower price"
  2. Register the trademark of (synset 201004206)
    "The company trademarked their new gadget"

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