rhetoric

Noun
  1. Using language effectively to please or persuade (synset 107086738)
  2. High-flown style;
    Excessive use of verbal ornamentation (synset 107084469)
    "the grandiosity of his prose"; "an excessive ornateness of language"
  3. Loud and confused and empty talk (synset 106621856)
    "mere rhetoric"
  4. Study of the technique and rules for using language effectively (especially in public speaking) (synset 106180214)

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