promote

Verb
  1. Contribute to the progress or growth of (synset 202560630)
    "I am promoting the use of computers in the classroom"
  2. Give a promotion to or assign to a higher position (synset 202402779)
    "John was kicked upstairs when a replacement was hired"; "Women tend not to advance in the major law firms"; "I got promoted after many years of hard work"
  3. Make publicity for;
    Try to sell (a product) (synset 200978685)
    "The salesman is aggressively pushing the new computer model"; "The company is heavily advertizing their new laptops"
  4. Be changed for a superior chess or checker piece (synset 201082916)
  5. Change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent (synset 201082628)

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