patronage

Noun
  1. The act of providing approval and support (synset 101216376)
    "his vigorous backing of the conservatives got him in trouble with progressives"
  2. Customers collectively (synset 108418511)
    "they have an upper class clientele"
  3. A communication that indicates lack of respect by patronizing the recipient (synset 106732153)
  4. (politics) granting favors or giving contracts or making appointments to office in return for political support (synset 101156356)
  5. The business given to a commercial establishment by its customers (synset 101098359)
    "even before noon there was a considerable patronage"
Verb
  1. Support by being a patron of (synset 201187544)
  2. Be a regular customer or client of (synset 200910574)
    "We patronize this store"; "Our sponsor kept our art studio going for as long as he could"

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