motto

1. is a type of: expression, locution, saying - a word or phrase that particular people use in particular situations
   subtypes:

   • catch phrase, catchphrase - a phrase that has become a catchword
   • mantra - a commonly repeated word or phrase
   • battle cry, cry, rallying cry, war cry, watchword - a slogan used to rally support for a cause
   same as: catchword, shibboleth, slogan

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