lead on

1. is a type of: entice, lure, tempt - provoke someone to do something through (often false or exaggerated) promises or persuasion
2. is a type of: victimise, victimize - make a victim of
   subtypes:

   • betray, sell - deliver to an enemy by treachery
   • cheat, chisel - engage in deceitful behavior; practice trickery or fraud
   • shill - act as a shill
   • flim-flam, fob, fox, play a joke on, play a trick on, play tricks, pull a fast one on, trick - deceive somebody
   • befool, fool, gull - make a fool or dupe of
   • betray, cheat, cheat on, cuckold, wander - be sexually unfaithful to one's partner in marriage
   • hoax, play a joke on, pull someone's leg - subject to a playful hoax or joke
   • ensnare, entrap, frame, set up - take or catch as if in a snare or trap
   • humbug - trick or deceive
   same as: cozen, deceive, delude

Other Searches

• Rhyme: Dillfrog, RhymeZone
• Definition: Wiktionary, Dictionary.com, Wikipedia, Merriam-Webster, WordNet, Power Thesaurus
• Imagery: Google, Flickr, Bing