insincerity

Noun
  1. The quality of not being open or truthful;
    Deceitful or hypocritical (synset 104875102)
    is a type of: untruthfulness - the quality of being untruthful
    subtypes: hypocrisy - insincerity by virtue of pretending to have qualities or beliefs that you do not really have
    same as: falseness, hollowness

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