face value

Noun
  1. The value of a security that is set by the company issuing it;
    Unrelated to market value (synset 113356650)
    is a type of: value - the quality (positive or negative) that renders something desirable or valuable
    same as: nominal value, par value
  2. The apparent worth as opposed to the real worth (synset 104686161)
    is a type of: color, colour, gloss, semblance - an outward or token appearance or form that is deliberately misleading

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