bandwagon effect

Noun
  1. The phenomenon of a popular trend attracting even greater popularity (synset 111431953)
    "in periods of high merger activity there is a bandwagon effect with more and more firms seeking to engage in takeover activity"; "polls are accused of creating a bandwagon effect to benefit their candidate"
    is a type of: consequence, effect, event, issue, outcome, result, upshot - a phenomenon that follows and is caused by some previous phenomenon

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