allure

Noun
  1. The power to entice or attract through personal charm (synset 104696191)
    is a type of: attraction, attractiveness - the quality of arousing interest; being attractive or something that attracts
    subtypes: invitation - a tempting allurement
    same as: allurement, temptingness
Verb
  1. Dispose or incline or entice to (synset 200795447)
    "We were tempted by the delicious-looking food"
    entail: appeal, attract - be attractive to
    is a type of: bid, invite - ask someone in a friendly way to do something
    same as: tempt

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