allure

• The power to entice or attract through personal charm (synset 104696191)
  hypernym: attraction, attractiveness - the quality of arousing interest; being attractive or something that attracts
  hyponym: invitation - a tempting allurement
  synonym: allurement, temptingness

• Dispose or incline or entice to (synset 200795447)
  entail: appeal, attract - be attractive to
  hypernym: bid, invite - ask someone in a friendly way to do something
  synonym: tempt

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