Nouns denoting goals

compulsion
an urge to do or say something that might be better left undone or unsaid
 
life
a motive for living
 
kleptomania
an irresistible impulse to steal in the absence of any economic motive
 
motivator
a positive motivational influence
 
adience
(psychology) an urge to accept or approach a situation or an object
 
Thanatos
(psychoanalysis) an unconscious urge to die
 
wherefore
the cause or intention underlying an action or situation, especially in the phrase `the whys and wherefores'
 
occasion
reason
 
irrational impulse
a strong spontaneous and irrational motivation
 
wee small voice
an inner voice that judges your behavior
 
signal
any incitement to action
 
hedonism
the pursuit of pleasure as a matter of ethical principle
 
Christ Within
a divine presence believed by Quakers to enlighten and guide the soul
 
incitation
something that incites or provokes; a means of arousing or stirring to action
 
ground
a rational motive for a belief or action
 
acathexis
(psychoanalysis) a lack of cathexis; a condition in which significant objects or memories arouse no emotion in an individual
 
rational motive
a motive that can be defended by reasoning or logical argument
 
sense of shame
a motivating awareness of ethical responsibility
 
cacoethes
an irrational but irresistible motive for a belief or action
 
itchy feet
very strong or irresistible impulse to travel
 
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