Nouns denoting goals

signal
any incitement to action
 
cathexis
(psychoanalysis) the libidinal energy invested in some idea or person or object
 
agromania
an intense desire to be alone or out in the open
 
deterrence
a negative motivational influence
 
kleptomania
an irresistible impulse to steal in the absence of any economic motive
 
why
the cause or intention underlying an action or situation, especially in the phrase `the whys and wherefores'
 
moral sense
motivation deriving logically from ethical or moral principles that govern a person's thoughts and actions
 
possession
a mania restricted to one thing or idea
 
rational motive
a motive that can be defended by reasoning or logical argument
 
necrophilism
an irresistible sexual attraction to dead bodies
 
pyromania
an uncontrollable desire to set fire to things
 
ethical motive
motivation based on ideas of right and wrong
 
sense of duty
a motivating awareness of ethical responsibility
 
logomania
pathologically excessive (and often incoherent) talking
 
acathexis
(psychoanalysis) a lack of cathexis; a condition in which significant objects or memories arouse no emotion in an individual
 
urge
an instinctive motive
 
small voice
an inner voice that judges your behavior
 
adience
(psychology) an urge to accept or approach a situation or an object
 
reason
a rational motive for a belief or action
 
passion
an irrational but irresistible motive for a belief or action
 
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