goodwill

Noun
  1. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets) (synset 113353835)
    referred to in: accounting - a system that provides quantitative information about finances
    is a type of: intangible, intangible asset - assets that are saleable though not material or physical
    same as: good will
  2. The friendly hope that something will succeed (synset 107515169)
    is a type of: friendliness - a feeling of liking for another person; enjoyment in their company
    same as: good will
  3. A disposition to kindness and compassion (synset 104647713)
    "the victor's grace in treating the vanquished"
    is a type of: good nature - a cheerful, obliging disposition
    same as: good will, grace

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