Nouns denoting goals

life
a motive for living
 
urge
an instinctive motive
 
sense of duty
a motivating awareness of ethical responsibility
 
reason
a rational motive for a belief or action
 
occasion
reason
 
kleptomania
an irresistible impulse to steal in the absence of any economic motive
 
itchy feet
very strong or irresistible impulse to travel
 
motivator
a positive motivational influence
 
moral force
an efficient incentive
 
egomania
an intense and irresistible love for yourself and concern for your own needs
 
Thanatos
(psychoanalysis) an unconscious urge to die
 
irrational impulse
a strong spontaneous and irrational motivation
 
mental energy
an actuating force or factor
 
abience
(psychology) an urge to withdraw or avoid a situation or an object
 
charge
(psychoanalysis) the libidinal energy invested in some idea or person or object
 
wee small voice
an inner voice that judges your behavior
 
morals
motivation based on ideas of right and wrong
 
monomania
a mania restricted to one thing or idea
 
wherefore
the cause or intention underlying an action or situation, especially in the phrase `the whys and wherefores'
 
pyromania
an uncontrollable desire to set fire to things
 
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